YouTube Strategist – Remote Full‑Time

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, from concept to performance analysis, turning YouTube into a high‑performing engine for brand awareness, audience engagement and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business objectives, optimizing for search (SEO) and suggested‑video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors to ensure each video serves a strategic purpose, overseeing titles, descriptions, tags and thumbnails for maximum click‑through rates.
• Monitor key metrics (retention, CTR, watch time, subscriber growth) in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads and product marketing teams to integrate YouTube videos across the broader marketing ecosystem.
• Identify and pursue monetization options, brand sponsorships and merchandise integrations where appropriate.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven success in growing YouTube channels, backed by a portfolio or case studies.
• Deep, up‑to‑date understanding of the YouTube algorithm, SEO best practices and community guidelines.
• Exceptional ability to interpret YouTube Analytics data and turn insights into strategic actions.

Required skills

• YouTube Analytics
• YouTube SEO