SEO/SEM Specialist – Drive Organic Traffic & Paid Campaigns

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead our search engine optimization and paid search initiatives. You will shape content strategy, build high‑quality backlinks, and manage PPC campaigns on Google and Bing to maximize ROI and boost our online visibility.

Key responsibilities

• Conduct keyword research, expand keyword lists, and optimize on‑page elements such as meta tags, landing pages, and site architecture.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
• Plan, launch, and continuously optimize paid search campaigns (Google Ads, Bing Ads) to achieve target cost‑per‑acquisition.
• Develop and execute link‑building strategies to increase domain authority.
• Monitor and report on SEO and SEM performance using GA4, Google Search Console, and other analytics tools.
• Analyze competitor advertising, keyword tactics, and overall search presence to inform strategy.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors, and AI‑driven search trends.
• Reliable internet connection with backup power to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML
• CSS
• JavaScript