Web Analytics Specialist

About the role

We are looking for a detail‑oriented, data‑driven Web Analytics Specialist to turn complex web data into clear, actionable insights. You will support strategic decision‑making by implementing tracking, analyzing user behavior, and delivering reports that improve website performance, marketing campaigns, and conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyze traffic patterns, user behavior, and conversion funnels to uncover optimization opportunities.
• Develop and manage easy‑to‑understand dashboards and reports using Looker Studio/Data Studio, Tableau, or similar tools.
• Collaborate with marketing and development teams to design and run A/B and multivariate tests.
• Audit tracking implementations regularly to detect and fix data gaps or issues.
• Provide proactive, data‑driven recommendations to improve digital marketing effectiveness and ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Strong ability to interpret data, identify trends, and craft data‑driven narratives.
• Exceptional attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• SQL (preferred)
• Looker Studio / Data Studio
• Tableau
• Basic HTML and JavaScript for tag implementation