YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and grow our channel presence. Working remotely, you will shape the end‑to‑end video strategy, from audience research to post‑publish performance analysis, with the goal of driving brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business objectives, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors to create videos with compelling hooks, titles, thumbnails and pacing.
• Optimize metadata – titles, descriptions, tags, thumbnails – to maximize click‑through rates and watch time.
• Monitor key metrics in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent output.
• Collaborate with social, paid media and product teams to integrate video content across channels.
• Identify and pursue monetization options such as sponsorships and merchandise.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data.
• Excellent written and verbal communication for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio