Desbloqueie este perfil
Registe-se gratuitamente como recrutador para ver o CV completo, os contactos e contactar o candidato.
Competências
Experiência
Marketing Manager
Mamado International
2025-12 -
Orchestrated an integrated B2B and B2C marketing strategy for 400+ brands and 40,000 products, aligning brand, trade, e‑commerce and sales‑enablement activities around revenue and lead‑generation goals. Owned the omnichannel roadmap across Meta, Google Ads, TikTok, SEO, PPC, CRM/email, influencer and UGC channels, using cross‑channel attribution and customer‑journey reporting to optimise spend, reach and conversion. Governed end‑to‑end campaign planning, budgets, media and creative agencies, technology partners and publication timelines, ensuring brand consistency and agile delivery across international markets. Partnered with sales and regional teams to localise global campaigns and provide interactive content, video and collateral that strengthened retailer and customer acquisition. Built KPI reporting and executive recommendations using Google Analytics and CRM data, translating performance trends into data‑driven ROI decisions.
Brand Marketing Manager
Power Up Tavern / XP Tavern
2025-04 - 2025-07
Spearheaded the startup's end‑to‑end brand and marketing operation across digital, print, social, email, PR, events and partnerships, creating a unified commercial roadmap for launch and growth. Directed a complete rebrand from Power Up Tavern to XP Tavern in under two weeks, aligning visual identity, messaging, website and customer touchpoints. Developed and executed integrated campaigns that combined paid social, influencer collaborations and on‑ground events to drive awareness and early adoption. Managed relationships with creative agencies and suppliers, ensuring timely delivery of assets and consistent brand experience. Measured campaign performance through KPI dashboards and adjusted tactics to maximise ROI during the critical launch phase.
Idiomas
English
fluent
Última atualização: há 1 semana