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Competências
Experiência
Marketing Manager
Mamado International
2025-12 -
Orchestrates integrated B2B and B2C marketing strategy for 400+ brands and 40,000 products across beauty, FMCG and wholesale, aligning brand, trade, e‑commerce and sales‑enablement activities around revenue and lead‑generation priorities. Owns the omnichannel roadmap across Meta, Google Ads, TikTok, SEO, PPC, CRM/email, influencer and UGC, using cross‑channel attribution and customer‑journey reporting to optimise spend, reach and conversion. Governs end‑to‑end campaign planning, budgets, media and creative agencies, technology partners and publication timelines, ensuring brand consistency and agile delivery across international markets. Partners with sales and regional teams to localise global campaigns and equips them with interactive content, video and collateral that strengthen retailer and customer acquisition. Builds KPI reporting and executive recommendations using Google Analytics and CRM data, translating performance trends into data‑driven ROI decisions.
Brand Marketing Manager
Power Up Tavern / XP Tavern
2025-04 - 2025-07
Spearheaded the startup's end‑to‑end brand and marketing operation across digital, print, social, email, PR, events and partnerships, creating a single commercial roadmap for launch and growth. Directed the complete rebrand from Power Up Tavern to XP Tavern in under two weeks, aligning visual identity, messaging, website and customer touchpoints. Managed cross‑functional teams and external agencies to deliver cohesive brand experiences and accelerated market entry.
Idiomas
English
fluent
Última atualização: há 1 semana