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13 anos de experiência

Competências

Strategic Marketing Performance Marketing (PPC, SEO, SEM) Demand Generation Funnel Optimization ROI‑Driven Campaign Management Brand Development Customer Retention Social Media & Content Strategy A/B Testing MarTech & CRM Email Automation Mobile & App Marketing Team Leadership Data‑Driven Analytics

Experiência

Head - Marketing

TractionApps

2022-05 -

Designed and executed digital strategies that accelerated product adoption and boosted brand equity. Rolled out a major brand refresh campaign, improving market perception and reach. Spearheaded data‑driven user acquisition, increasing retention by 45 %. Developed a robust ROI framework and streamlined budget management across digital channels. Launched and scaled new products with full‑funnel marketing support.

Head - Digital and Content Marketing

Standard Chartered Bank

2020-03 - 2022-05

Developed a comprehensive engagement plan for existing bank customers and a growth strategy for the mobile app, generating quality leads via paid channels. Created systemised, predictable funnel sequences to convert paid leads into closed clients. Managed and optimized web, social and PR content, enhancing brand visibility and lead conversion. Coordinated cross‑functional teams to align digital initiatives with business objectives.

Idiomas

English

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