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13 anos de experiência

Competências

Strategic Marketing Performance Marketing (PPC, SEO, SEM) Demand Generation Funnel Optimization ROI‑Driven Campaign Management Brand Development & Positioning Customer Retention & Lifecycle Marketing Social Media & Content Strategy A/B Testing Conversion Rate Optimization MarTech & CRM Email Automation Mobile & App Marketing Team Leadership Data‑Driven Analytics

Experiência

Head of Marketing

TractionApps

2022-05 -

Designed and executed digital strategies that accelerated product adoption and boosted brand equity. Rolled out a major brand refresh campaign, improving market perception and reach. Spearheaded data‑driven user acquisition, increasing retention by 45 %. Developed a robust ROI framework and streamlined budget management across digital channels. Launched and scaled new products with full‑funnel marketing support.

Head – Digital and Content Marketing

Standard Chartered Bank

2020-03 - 2022-05

Developed a comprehensive plan to engage existing bank customers and grow the mobile app user base through paid acquisition channels. Created systemized, predictable funnel sequences to convert paid leads into closed clients. Managed and optimized web, social, and PR content to enhance brand visibility. Implemented data‑driven performance metrics to improve campaign ROI and reduce acquisition costs.

Idiomas

English

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