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20 anos de experiência

Competências

Strategic planning P&L planning and control Project management Marketing strategy Negotiations Brand management Business development Digital marketing Route to market (RTM) optimisation Team leadership Financial forecasting Portfolio management Cross‑category solutions Contract negotiations Effective multitasking

Experiência

Senior Country Business Development Manager Baltics

FRONERI (result of the merge of Nestlé IC and R&R corporates)

2018-01 -

Ensured continuous sustainable business growth with an average annual increase of 10% and 25% organic growth. Maintained full P&L responsibility for the Baltic market. Coordinated cross‑functional teams and partners to align strategy with corporate objectives. Leveraged digital marketing initiatives that placed the brand among the Top 5 best‑sellers within a year.

Country Business Development Manager Baltics

UAB Nestlé Baltics

2014-01 - 2018-12

Member of Nestlé’s market committee representing the Ice Cream business; held full P&L responsibility. Designed and executed a 3+1 year rolling market strategy that delivered 40% business growth through RTM redesign and 41.1% revenue increase via portfolio and digital marketing. Negotiated trading terms and contracts with top customers, and led a team of partners and distributors.

Business Development Manager Baltics

UAB Nestlé Baltics

2009-01 - 2014-12

Developed the Ice Cream business achieving an average yearly growth of 10%. Acted as liaison between Nestlé Poland and Baltic markets, providing market intelligence, media buying and regulatory support. Managed a portfolio of 83‑122 products and introduced innovative digital marketing campaigns that launched new brands. Negotiated direct delivery contracts and created new revenue streams with major Baltic retailers.

Ice Cream Area Sales Manager Baltics

UAB Nestlé Baltics

2004-01 - 2009-12

Founded the Nestlé Ice Cream category in a market dominated by low‑cost local producers. Coordinated business activities across Lithuania, Latvia and Estonia, establishing sales channels and building brand presence from scratch. Implemented route‑to‑market strategies that increased market share and set the foundation for subsequent growth.

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