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20 anos de experiência

Competências

Strategic planning P&L planning and control Project management Marketing strategy Negotiations Contract negotiations Business development Brand management Digital marketing Route to market (RTM) design Pricing strategy Team leadership Cross‑category solutions Financial forecasting Stakeholder coordination

Experiência

Senior Country Business Development Manager Baltics

FRONERI (result of Nestlé IC and R&R merger)

2018-01 -

Ensured continuous sustainable business growth averaging 10 % YoY and achieved 25 % organic growth. Maintained full P&L responsibility and led cross‑functional teams to implement market strategies. Coordinated communication between Baltic subsidiaries and foreign customers, overseeing contract negotiations and delivery agreements. Provided strategic direction for brand portfolio and digital marketing initiatives.

Country Business Development Manager Baltics

UAB Nestlé Baltics

2014-01 - 2018-12

Member of Nestlé Market Committee representing the Ice Cream business. Held full P&L responsibility and built product portfolios for retail, OOH and HoReCa channels. Designed and executed a 3+1 year rolling market strategy, delivering +40 % business growth through RTM redesign and +41 % revenue increase via digital marketing. Negotiated trading terms and contracts with top customers, and led a team of partners and distributors.

Business Development Manager Baltics

UAB Nestlé Baltics

2009-01 - 2014-12

Developed the Ice Cream business achieving average 10 % YoY growth. Acted as liaison between Nestlé Poland and Baltic markets, providing market intelligence, media buying and regulatory support. Managed a portfolio of 83‑122 products, led sales, demand and financial forecasting, and introduced innovative digital media campaigns. Created new revenue streams through strategic partnerships with major Baltic retailers.

Ice Cream Area Sales Manager Baltics

UAB Nestlé Baltics

2004-01 - 2009-12

Founded the Ice Cream category in a market dominated by low‑cost local producers. Coordinated Nestlé Ice Cream business across Lithuania, Latvia and Estonia. Built the sales network, negotiated distribution agreements and established brand presence from scratch.

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