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Competências
Experiência
Senior Country Business Development Manager Baltics
FRONERI (result of the merge of Nestlé IC and R&R corporates)
2018-01 -
Maintained continuity of responsibilities after the merger, ensuring sustainable business growth of approximately 10 % YoY and achieving +25 % organic growth. Led strategic planning and execution for the Baltic market, overseeing P&L, portfolio formation, and cross‑category initiatives. Coordinated communication between Baltic operations and foreign customers, negotiating contracts and trade terms with top accounts. Provided proactive leadership to internal teams and external distributors, driving market expansion and profitability.
Country Business Development Manager Baltics
UAB Nestlé Baltics
2014-01 - 2018-12
Member of Nestlé’s market committee for Ice Cream, responsible for full P&L and product portfolio across retail, OOH and HoReCa channels. Designed and executed a 3+1 year rolling business strategy, delivering +40 % growth through RTM redesign and +41 % revenue increase via digital marketing. Implemented pricing strategies that lifted profitability by 10.2 % and introduced franchise‑style Parlors Café projects. Negotiated direct delivery contracts and tailored marketing solutions for key customers, while leading a multidisciplinary team and distributor network.
Business Development Manager Baltics
UAB Nestlé Baltics
2009-01 - 2014-12
Drove Nestlé Ice Cream growth in the Baltics with an average YoY increase of 10 %. Acted as liaison between Nestlé Poland and local markets, providing market intelligence, media buying and regulatory support. Managed a portfolio of 83‑122 SKUs, introduced new revenue streams through partnerships with major Baltic retailers, and launched innovative digital media campaigns. Led sales, demand and financial forecasting, and created alternative RTM and customer‑relationship strategies to enhance market penetration.
Ice Cream Area Sales Manager Baltics
UAB Nestlé Baltics
2004-01 - 2009-12
Founded and grew the Nestlé Ice Cream category from scratch in a market dominated by low‑cost local producers. Coordinated regional sales activities across Lithuania, Latvia and Estonia, establishing distribution networks and negotiating with key retail partners. Developed go‑to‑market strategies and promotional plans that secured market entry and early growth.
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